Video
Everything You Need To Know About Video Ads.
IBV Video
What is IBV?
IBV (in-banner-video) format is basically an HTML5 video banner, that takes up regular banner placements, and also the IBV format follows regular banner sizes.
In Blaster DSP we serve IBV video in 300×250 size. However, other sizes are possible as custom HTML banners.
Features
Automated upload: When uploading IBV video to Blaster DSP, our dashboard will take the file and will first convert the dimensions of the video to 300×250, then if your video for example is in 16:9 aspect ratio, we downscale the video and add letterboxing automatically, in order to scale the video properly to the 300×250 dimension.
Description (optional): here you can add a short 90 character description of your video ad ( this description does not appear anywhere visually)
Call to action text (optional): here you can change the Call-To-Action button text, which is displayed on the top left corner of the video ad. The maximum number of characters allowed is 10.
Controlling video start: If “Play when in viewport” checkbox will be selected – video will start only when banner is in-view at least 50% (our viewability standard is – 50% for 1s, so it’s pretty the same).
BE AWARE, that this feature might impact video metrics performance, as video only will start after it’s vieawble, so video metrics might decrease (views).
Limitations
Duration: the maximum duration of the IBV video is up to 30 seconds. This is the maximum time, which is recommended by all exchanges. However, if you will upload a video that is longer than 30 seconds, the user will be prompted to interact with the ad in order to continue watching the video.
Requirements summary
– File Type: .mp4
– Recommended length of the video is a maximum of 30 seconds. If more than 30 seconds the user will be prompted to interact with the video in order to continue watching.
– Maximum Video file size: up to 5MB
VAST Video
What is VAST video?
VAST (Video Ad Serving Template) – is a video ad that is served in a video player on publisher’s page.
As it is a skippable ad format, it is more suitable for longer video ads.
The length of a video for this format can vary from very short non-skippable (5 sec.) to long videos of 6 minutes. However, keep in mind that traffic will be limited if you use long video duration, as the most significant part of publishers supports video duration up to 30 sec. Therefore we recommend using videos with a maximum video’s duration 30 sec.
If the video is equal or less than 5 seconds it is served as non-skippable ad and if the duration is from 5 seconds it appears as skippable ad.
The required aspect ratio and dimensions – 720p or below is required, the optional inclusion of 1080p is recommended – either 16:9 or 4:3 aspect ratios are acceptable. (Examples are: 320×480, 480×320, 1024×768, 768×1024)
Requirements summary:
– File Type: mp4
– Maximum Video file size: up to 5MB.
Here are the examples of VAST video ad on desktop and mobile:
VAST Video
Skip offset
Skip-ability of VAST video can be an important tool for campaign performance. This is why Blaster has the opportunity to change skip option. By default VAST video can be skipped after 5 seconds. However, it is not sufficient for some advertisers as users will definitely skip the video so it means that brand’s message wasn’t fully heard.
Skip option can be edited when VAST video is uploaded. The value should be added under “Skip after seconds” field. 0 – indicates that there shouldn’t be any skip option. Keep in mind, that max allowed by protocols is 30s. Default is 5s.
3rd party tracking
To any VAST video campaign 1×1 pixel can be added. VAST video doesn’t support JavaScript tags. However, the primary limitation of the 1×1 pixel is that it can only track impressions on 3rd party platforms like Integral Ad Science.
If the client wants to track more metrics such as viewability, brand safet, IVT on a 3rd party platform VAST video has to be wrapped into a tag.
Limitations
- Max allowed by protocols is 30s. Default is 5s.
- This functionality is only available on Doubleclick. So the traffic will be limited and will have advertising limitations.
- “External VAST URI” won’t support this functionality.